Those Few People
Nescafé Gold is undergoing their biggest transformation in 50 years. New recipe, new branding, new design.
They wanted a global film to match their ambition, one with a universal truth that could tug at heartstrings from Dover to Dubai.
We supported the film with a takeover of YouTube’s homepage, made 50+ bespoke pre-rolls (that reflected the videos people were watching) and created short-form edits for social.
Some stats: we reached 53 million people on YouTube, got 7 million views on social media, increased website visits by 1018% and achieved +4% total brand sales growth in Q4 2017 VS. decline in H1 2017.
But the part we’re really chuffed about? We generated more positive comments than any other previous NESCAFÉ campaign.