Lenovo

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Meet Your Digital Self

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Lenovo 〰️ Meet Your Digital Self 〰️

Brief: address digital balance for a Gen Z audience.

Idea: People’s previously hidden online worlds were brought to life as 3D avatars. Someone they love then met and chatted to this digital side of them, all so they could understand it better. 

Results:

  • 1850+ global earned pieces, 6M+ million global TikTok views

  • 5m global YouTube views, generating 197m (UK) social impressions

  • 800+ daily conversations with Shout about mental health – a 58% increase

Awards | 2025

Creative Circle:

  • Positive use of AI (Bronze)

Brand Film Awards:

  • Most Emotional Impact (Winner)

  • Film of the Year (Grand Prix)

PRMoment:

  • Technology PR Campaign of the Year (Finalist)

  • Best Use of AI (Finalist)

  • Best Use of Planning, Strategy & Evaluation (Finalist)

PR Week Global:

  • Best Use of AI or PR Software (finalist)

  • Creative Idea (Finalist)

  • PR breakthrough (Finalist)

Shorty Awards:

  • Best use of artificial intelligence (Silver Winner)

Purpose EMEA:

  • Best use of technology (Winner)

  • Best Equality & Inclusion Cause Campaign (Shortlisted)

  • Best Equality & Inclusion Cause Campaign (Shortlisted)

2024

Creative Moment:

  • Creative AI Campaign of the Year (Silver winner)

  • Creative Diversity and Inclusion Campaign of the Year (Silver winner)

PR Moment:

  • Best ESG Campaign to Improve Gender Equality (Silver winner)

PRCA:

  • Tech campaign of the year (Finalist)